Trade Show LightingCool trade show booths get the most visitors. More visitors equals more potential business. What attracts visitors? Excellent trade show exhibit design. What is an important aspect of exhibit design? It may not shock you that we think the most important aspect of trade show booth design is the lighting. Not only do we offer a number of exhibit lighting fixtures but below we have tips for how you should approach trade show lighting, including basic principles used by most of the best trade show booths, how trade show displays are like movies, how to negotiate between lighting large and small trade show exhibits, and some thoughts on the value of maintaining mystique with your trade show design. With these ideas in mind, we think you’ll be better able to design a cool exhibit and attract attention!